Real estate newsletter content8/29/2023 ![]() ![]() Some examples include Deposit Photos, Shutterstock and Adobe Stock. There are many services available that offer stock photos for you to use without the need for obtaining licensing. They also add a human touch by showing people engaging in activities relevant to the content of your newsletter. Relevant photos can further illustrate the concepts you are trying to convey in your newsletter. ![]() Some of these include: Piktochart, Snappa, Infogram and Freepik. There are many different software programs available for creating infographics. There are seven basic types of infographics: list-based, comparison, visual article, interactive, data visualization, timeline, and visual resume. Infographics are graphic images that offer a visual representation of data in a way that is different from graphs and charts, although graphs and charts can be added to your infographic. Graphs and charts are relatively easy to create with spreadsheet programs such as Microsoft Excel, Google Sheets, Apple Numbers, and Smartsheet. For the maximum effect, however, you may also want to consider creating graphs and charts that align with your brand identity. You may want to share graphs and charts that have been disseminated by professional organizations, such as the National Association of REALTORS. They should be relevant to your newsletter and contain the most recent data, to ensure efficient reading and establish your credibility. Graphs and charts are a great way to share information quickly, easily, and in an appealing manner. There are several types of images you can include in your newsletter, such as: You of course want to offer high-quality content, but you also want to draw the reader in with visually appealing images. Now that you have your newsletter campaign strategy and email list ready to go, it's time to make your newsletter as appealing as possible to the reader. Ultimately, you should choose a newsletter application that is in your budget and aligns with your business needs. The aforementioned ActiveCampaign is unique in that it started as a marketing automation platform, but evolved to include true CRM functionality. Using a native CRM batch email strategy often offers better delivery, with more emails landing in your recipients' Inbox rather than the Promotions box. These go hand-in-hand, as the email campaign feeds into your CRM, as well as any marketing automation software you may be using. Meanwhile, batch emailing allows you to reach your clients in a quick and cost-effective manner. CRM, or customer relationship management, is a system used to manage all of your company’s interactions with past, current, and potential clients. ![]() Ultimately, combining CRM with batch emailing will provide the greatest results with an email marketing campaign. All you need to do is create an email address, choose your newsletter recipients, and schedule your campaign. Instead, this campaign system manages all of the technical details of the marketing campaign, including scaling the infrastructure to ISP outreach and completing real time analytics. This system allows you to send emails without needing to maintain email servers. This application does not have powerful automation or segmenting features, making it ill-fit for scaling teams.Īnother option is to use Sendgrid, which is a cloud-based SMTP provider. ![]() Features include a free email marketing service for a limited number of subscribers, a large selection of templates to choose from, and an easy-to-use drag-and-drop builder. Mailchimp is best suited for for small to medium businesses that are just getting started with email marketing. This application does not, however, offer robust automation features or workflows. The email builder combined with hundreds of template options make it possible for you to craft a newsletter aligned with your branding. It offers easy-to-use features and a multi-channel support system, allowing you to quickly start to your newsletter campaign and get assistance with most issues. The options really are endless.Ĭonstant Contact is a great option for small to large businesses. You can also choose from nearly 900 integrations, with some popular options being Facebook, WordPress, and Zapier. This application also combines marketing automation, email marketing, and CRM. It offers over 800 pre-built automations, free customer support via live chat and phone, customized scheduling features, and complimentary data migration. Luckily, there are many newsletter applications from which you can select.ĪctiveCampaign is a top-rated option for businesses of all sizes. The first step toward building an effective newsletter is to choose the right application to suit your needs. Strategy #1: Choose Your Newsletter App Wisely ![]()
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